Video Tutorials & Webinars

Want to learn more about basic accounting terms and understand the financial underpinnings of running a successful business? Watch Julia’s webinars and short lectures on business basics. These concepts will also help you understand and use our templates for growing your business.

Getting Started with QuickBooks

Review basic accounting concepts that underlie QuickBooks. Go through the basic set-up of QuickBooks including creating a customized Chart of Accounts. Demonstrate basic transactions such entering expenses, creating customer invoices and recording bank deposits. This webinar was produced and funded by The Carrot Project.


QuickBooks: Expenses and Sales

Learn how to pay bills, set up the credit card function, use classes and customer functions, and track and manage inventory. This webinar was produced and funded by The Carrot Project.


Basic Accounting for Farmers Webinar – Part II

Review your financial statements with a managerial eye: What does the Balance Sheet tell me about my business? How can I improve my profitability by reviewing my Profit and Loss Statement? This webinar was produced and funded by The Carrot Project.

Basic Accounting for Farmers Webinar – Part I

This webinar includes an overview of basic financial record keeping and many excellent questions from participants. This webinar was produced and funded by The Carrot Project.


The Farm Financial Calendar

This webinar is designed to give you the tools to stay on track with your financial management during the growing season. We dive into how the farm financial calendar to see how it  can help you stay organized with daily, weekly, monthly, and annual tasks. A successful beginning farmer is also on hand to help you adapt the calendar to your farm’s needs and realities and create a personalized financial management calendar for your farm. This webinar is produced by New Entry Sustainable Farming Project and The Carrot Project

The Balance Sheet

The balance sheet is a snapshot in time of what the company has and how it got it: assets, liabilities, and shareholders’ equity.


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Cash Flow Statement

Your statement of cash flows tells you where the money is coming and going, from operations, investing, and financing.

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The Income Statement

The income statement is a representation of how the business is doing through its natural course of business.

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Revenue Recognition

When should you log incoming revenue: when the cash comes in or when you deliver the service?

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Breakdown of the Balance Sheet

How to identify assets and liabilities on the balance sheet.

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Multi-step Income Statement: In depth

The multi-step income statement is the textbook version of what most people use to record their income. Here, Julia describes how to use three important numbers for identifying your business’s financial health.

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Inventory

How, when and why to track your inventory.

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Cash vs. Accrual Accounting

Cash versus accrual accounting: should you log incoming revenue when the cash comes in or when you deliver the service?

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Capitalized Costs

Capitalized expenses vs operating expenses: how some expenses increase the value of your assets.

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Financial Ratio Analysis and Benchmarking

Using ratios to manage businesses and analyze industries

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Depreciation

Allocating the expense of an asset over its life with straight-line and double-declining depreciation

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Tips, Tools
And Templates

Writing a business plan? Looking for investors? Getting set up in QuickBooks? We’ve got the tools and templates you need, from planning a startup to growing your business.

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Our Services
What We Offer You

Whether you’re just starting out, or expanding your business to the next phase of growth, Julia Shanks Food Consulting can help you succeed. Click below to find out more about our services.

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Have Julia Speak
At Your Conference

Julia speaks about small business accounting, business planning and sustainability. Recent conferences include Slow Money’s National Gathering and The National Young Farmers’ Conference.

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