Add to Cart
Making the First Impression
The first thing most investors will want to see from you is a one-page executive summary.
This document serves two purposes: it needs to entice the investor to learn more about you, and have enough info to give them a good understanding of what you’re trying to accomplish with your new venture in a concise, visually appealing snapshot.
Important sections include a description of the company concept and what makes you the best person to operate it; what products or services you intend to offer; and a summary of your business strategy and financial projections, including any key graphs or charts. As you can see, the executive summary is essentially the business plan distilled down to one page and presented in a well-designed snapshot.
For more information, see our example of an executive summary for a sustainable butcher shop. This example is not based on a real business, but it should give you an idea of the format and the content that should be included.