In this workshop, participants will learn the best ways to set their pricing to meet their business goals and bring the highest value to their customers. Participants will walk away from this session understanding: current pricing strategies, methods to align your price with your customers’ value perception, pricing techniques to drive customer behavior and more! Presented by the Center for Women and Enterprise.

Registration and Admission: Free to Cambridge residents and business owners, $25 for all non-Cambridge participants. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov.