This session will introduce you to techniques that maximize sales once you get someone to your place of sale. Michael McCusker will review effective display options, store flow, and other aspects of point of sale design. He will review examples of good and bad designs through a power point presentation with lots of slides of marketing set ups.  This is a great way to evaluate and improve your current market booth space, store layout, or farm stand.

Local Hero member cost for the workshops is $80 for the complete series or $15 for individual sessions. Non-Local Hero rates are $100 for the complete series or $18 per individual session.

– See more at: http://www.buylocalfood.org/event/12232/#sthash.LHw0HSRZ.dpuf