Marketing, Branding, and Social Media for your Farm–Workshop 2
March 27 @ 6:00 pm - 9:00 pm$15
DATE: Tuesday, March 27, 2018
TIME: 6:00pm – 9:00pm
LOCATION: Tufts University Veterinary School 200 Westboro Road, North Grafton, MA 01536
COST: $15 for single workshop, $50 for all four workshops
Marketing can help you decide what to grow or produce, choose where and how you want to sell it, differentiate yourself from other farmers, and make effective use of social media and other marketing tools. Learn the basics to doing your own marketing or supervising someone else. This series of 4 workshops is designed as a complete marketing class, but you can register for 1 or all 4. Sessions will include guest speakers, handouts, discussions and in-class exercises.
Session 2: Create a Farm Marketing Plan to Achieve Your Sales Goals – Tuesday, March 27
Learn how to create a simple marketing plan that will help you reach your sales goals. We’ll review product, pricing, and distribution options and discuss the design, promotion, and people you’ll need to implement your plan. Participants will receive and learn to use a marketing plan worksheet to map out your strategies. A guest consultant who works with farms will discuss how to create sales forecasts that integrate with your marketing plan.
Guest Speaker: Julia Shanks, Julia Shanks Food Consulting