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Introduction to Brand Communication

January 28, 2015 @ 5:30 pm - 8:30 pm

$100

Come learn the concept of marketing and branding agricultural businesses and talk about the importance of developing and embodying a brand that works for the farm.  In this session Rachael Colacino from Colacino Communications will introduce and help you develop or edit your farm “story” – an important backbone piece that is used when speaking to the public directly or via point of purchase materials, websites, press releases, etc. Michael Kilpatrick of Kilpatrick Family Farm, and Caroline Pam of The Kitchen Garden, will share their farm story and branding best practices with you.

Local Hero member cost for the workshops is $80 for the complete series or $15 for individual sessions.  Non-Local Hero rates are $100 for the complete series or $18 per individual session.

– See more at: http://www.buylocalfood.org/event/introduction-to-brand-communications/#sthash.Cz0jkLJO.dpuf

Details

Date:
January 28, 2015
Time:
5:30 pm - 8:30 pm
Cost:
$100
Event Category:
Website:
http://www.buylocalfood.org/event/introduction-to-brand-communications/#sthash.Cz0jkLJO.dpuf

Venue

Kittredge Center, Room KC303, Holyoke Community College
303 Homestead Ave
Holyoke, MA United States
Website:
http://www.buylocalfood.org/event/advanced-market-research-identifying-your-customers/#sthash.tTYBJ40A.dpuf

Organizer

CISA
Website:
http://www.buylocalfood.org/

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