Loading Events

« All Events

  • This event has passed.

Introduction to Brand Communication

January 28, 2015 @ 5:30 pm - 8:30 pm


Come learn the concept of marketing and branding agricultural businesses and talk about the importance of developing and embodying a brand that works for the farm.  In this session Rachael Colacino from Colacino Communications will introduce and help you develop or edit your farm “story” – an important backbone piece that is used when speaking to the public directly or via point of purchase materials, websites, press releases, etc. Michael Kilpatrick of Kilpatrick Family Farm, and Caroline Pam of The Kitchen Garden, will share their farm story and branding best practices with you.

Local Hero member cost for the workshops is $80 for the complete series or $15 for individual sessions.  Non-Local Hero rates are $100 for the complete series or $18 per individual session.

– See more at: http://www.buylocalfood.org/event/introduction-to-brand-communications/#sthash.Cz0jkLJO.dpuf


January 28, 2015
5:30 pm - 8:30 pm
Event Category:


Kittredge Center, Room KC303, Holyoke Community College
303 Homestead Ave
Holyoke, MA United States



legend 1 Conferences

legend 2 Fairs & Festivals

legend 3 JSFC Attending

legend 4 Lectures & Films

legend 5 Special Events

legend 6 Webinars

legend 7 Workshops & Classes

Back to Calendar

Would you like your event listed here? Email us at info@juliashanks.com

Tips, Tools
And Templates

Writing a business plan? Looking for investors? Getting set up in QuickBooks? We’ve got the tools and templates you need, from planning a startup to growing your business.

Learn More

Our Services
What We Offer You

Whether you’re just starting out, or expanding your business to the next phase of growth, Julia Shanks Food Consulting can help you succeed. Click below to find out more about our services.

Learn More

Have Julia Speak
At Your Conference

Julia speaks about small business accounting, business planning and sustainability. Recent conferences include Slow Money’s National Gathering and The National Young Farmers’ Conference.

Learn More