Loading Events

« All Events

  • This event has passed.

Designing an Authentic Organization Workshop

September 16, 2016 @ 8:30 am - 11:00 am

Designing an Authentic Organization Workshop

An attractive outward-facing brand is no longer enough to compete. These days, companies must design the employee experience to authentically embody their external image. Thanks to greater access to information and social media, it’s easier than ever for customers, clients, and competitors to gauge and react to a brand’s authenticity – or inauthenticity. On top of that, generational values are shifting as well — younger employees are seeking jobs that are personally meaningful. To retain talent – and customers – it’s imperative that your brand be authentic both inside and out.

Caleb Dean of Owl, Fox & Dean will lead a workshop to introduce a Whole-Brand Model for organization design. This model was developed to create the conditions for brand authenticity and meaningful experiences among all stakeholders. Participants will engage in a framework for integrating the internal employee experiences with external-facing brands. Hosted by Elkus Manfredi Architects, Caleb Dean’s Workshop is a part of Design Museum’s Center for Workplace Innovation, in partnership with Jamestown Properties.

About Caleb

Caleb Dean is Founder and Managing Director of Owl, Fox & Dean, an organizational design firm based in Boston, MA. He also works as Chief of Staff at his wife’s family’s 42 year-old natural products business, Cambridge Naturals and is the Advisory Council Co-Chair of the Design Museum Boston. His work blends the disciplines of systems thinking, design, business strategy, organizational development, sustainability, and storytelling. He has a degree in Environmental Design from the University of Massachusetts Amherst and an MBA in Sustainable Systems from Pinchot University.

When
Where
Elkus Manfredi Architects – 25 Drydock Ave, Boston, MA 02210 – View Map

Details

Date:
September 16, 2016
Time:
8:30 am - 11:00 am
Event Category:
Website:
https://www.eventbrite.com/e/designing-an-authentic-organization-workshop-tickets-27258018467?aff=es2

Venue

Elkus Manfredi Architects
25 Drydock Ave
Boston, MA 02210 United States

Organizer

Design Museum Foundation
Website:
http://designmuseumfoundation.org/

legend 1 Conferences

legend 2 Fairs & Festivals

legend 3 JSFC Attending

legend 4 Lectures & Films

legend 5 Special Events

legend 6 Webinars

legend 7 Workshops & Classes

Back to Calendar

Would you like your event listed here? Email us at info@juliashanks.com

Tips, Tools
And Templates

Writing a business plan? Looking for investors? Getting set up in QuickBooks? We’ve got the tools and templates you need, from planning a startup to growing your business.

Learn More

Our Services
What We Offer You

Whether you’re just starting out, or expanding your business to the next phase of growth, Julia Shanks Food Consulting can help you succeed. Click below to find out more about our services.

Learn More

Have Julia Speak
At Your Conference

Julia speaks about small business accounting, business planning and sustainability. Recent conferences include Slow Money’s National Gathering and The National Young Farmers’ Conference.

Learn More