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Business Planning: Create a Marketing Plan to Achieve Your Sales Goals
March 8, 2017 @ 1:15 pm - 2:30 pm
Successful farmers must be skilled at business planning and marketing, not just production. Too often they are managed separately, without recognizing their interdependencies. This workshop will teach you how to create detailed revenue goals (which will guide production plans) and a marketing plan for achieving those goals.
Speakers: Julia Shanks, Principal, Julia Shanks Food Consulting, Cambridge, MA; Myrna Greenfield, Top Egg, Good Egg Marketing, Jamaica Plain, MA