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Beyond the Logo – A Complete Recipe for Building a Remarkable Food Brand

June 22, 2017 @ 6:00 pm - 8:00 pm


Food startups have an uphill climb in the battle for recognition and market share among products, services, and brands that have been on the market for years. So how do you become a recognizable brand as a new food startup?

The answer may very well lie in the brand and values you begin your company with. Standing out in a crowded marketplace can launch your brand to new heights, but the alternative can waste precious time and resources. There’s so much more to branding than just having an attractive logo and a catchy tagline though. Ideally, your brand should encompass everything your business stands for and strategically position your offerings in the mind of the consumer.

This presentation will give you the tactics and tools you need to do just that along with key takeaways including:

  • Understand the role brand plays in long-term business success
  • Identify the core elements of a brand strategy
  • Learn tactical steps you can take to build a brand on a budget
  • Analyze a real-life case study on building a memorable brand for a BBQ startup

About the Instructors:

Ideometry is a digital ad agency that helps companies jump start their marketing, extend their brand, & engineer lead + sales generation campaigns. Josh Walovitch and Charles Lockwood, founders at Ideometry, will share a start-to-finish process for assessing the current state of your brand and a roadmap to building your own successful food brand. They’ve worked with companies and entrepreneurs from many different industries and offer a full range of services, from content creation and SEO, to web development and design, and much more.


CIC Boston
50 Milk St.
Boston, MA United States



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