This advanced workshop will walk through the process of identifying your farm business’ target audience and help you develop a clear understanding of your customer’s perception of your brand. Attendees will break into small groups and “workshop” different farm target audiences. The class will also provide tools to assist farmers in completing their own market research with “core customers” (ideas for identifying top customers, sample interview questions for top 10 customers, etc.). Click here to sign up for the class, or contact Devon Whitney-Deal, 413-665-7100, ext. 22 for more information.