Creating a Marketing Plan to Increase Sales

“You got to be careful if you don’t know where you’re going, because you might not get there.” - Yogi Berra You’ve got to know where you’re going if you are going to get there. Streamlined operations…

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Social Media for Food Businesses

A few times a month, I will post articles from my monthly “Food Consulting” Newsletter.  Click here to receive the newsletter by email. The prevalence of social media has created new, low-cost…

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Sales and Promotion

Every March and August, restaurants in the Boston-area offer discounted prix-fixe menus as a way to lure customers into the restaurant as part of the well-promoted restaurant week. While it doesn’t…

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