Making it Happen: Self-Publishing, Part II
In Part I, I shared the process by which I created the manuscripts for The Farmer’s Kitchen and The Farmer’s Office. For as difficult as this may have seemed, it really was the easy part. I wrote…
Making It Happen: Self Publishing, Part I
A few weeks ago, after the snow stopped falling, I heard the loud whirl of a snow-blower. I looked out the window to see my neighbor Kathy beaming as she wheeled the machine up and down her driveway.…
Giving Back and Making it Count
How can a food business authentically and effectively align its charitable giving with its business model? Food based businesses, such as restaurants, farm and food producers are regularly asked for…
Julia’s Best of Boston
In the depths of summer, print magazines put together their “Best of” lists as a way to boost readership (and advertising dollars) during what would otherwise be a slow time. While we don’t have…
The Power of the Story
A remarkable thing happened… and it all started about a year ago, when one of the audience members at the Slow Money Boston Entrepreneur Showcase, Lisa Sebesta, decided to invest in Recover Green…
Exciting News: Michelle Obama Cites Us!
Michelle Obama cites us! Yes, it’s true! Known to the press corps as FLOTUS (First Lady of the United States), Mrs. Obama has just published her new book entitled American Grown. It stresses healthy…
Cross Promotion
Last month, I guest-cheffed at EVOO Restaurant in Cambridge to promote my new cookbook. From a simple financial perspective, this may have seemed foolish. EVOO didn’t pay me, and though I earned…
Great Review in Today’s Boston Herald
Mat Schaffer wrote a lovely review of my book, The Farmer’s Kitchen, in today’s Boston Herald. You can read it here. In other promotional news: I will be guest-chef at EVOO Restaurant on Wednesday,…
Marketing Your Menu
Aside from word of mouth, a restaurant’s menu is perhaps their best marketing tool. When diners consider where to eat on any given night, they might peruse menus on the web, or in your window. It…
Getting Started: Writing a Marketing Plan
Last month, we offered an overview of marketing plans and their value in increasing sales. This month, we offer tips to get you started.